CJ William opens luxury watch and antique silver showroom in Surfside

CJ William has opened a boutique across from Bal Harbour Shops in Surfside, Florida, with same-day cash offers, private appointments, and corporate gifting for South Florida clients. The showroom focuses on pre-owned luxury watches, Hermès handbags, fine jewelry, and antique silver.

Why it matters: - CJ William is targeting a South Florida luxury market that founder Eitan Cohen says has relied on slow, opaque buying and selling models for decades. - The boutique is designed for faster transactions, discreet service, and bulk sourcing for corporate buyers. - The showroom adds a dedicated antique silver specialty to a market usually centered on watches and jewelry.

What happened: - CJ William opened at 9573 Harding Avenue in Surfside, Florida, directly across from Bal Harbour Shops. - The boutique buys, sells, trades, authenticates, and services pre-owned luxury watches from major Swiss and German manufacturers. - CJ William also carries curated Hermès handbags and museum-quality antique silver. - The store serves South Florida customers and buyers across the United States.

The details: - Same-day cash offers are available on luxury watches, jewelry, and antique silver, typically within one hour of authentication. - The corporate gifting program is aimed at law firms, private equity partnerships, and Fortune 1000 companies. - CJ William says the program supports partner promotions, executive retirements, and milestone celebrations. - The boutique says it is one of the only U.S. dealers able to source fifty identical Rolex watches for bulk corporate orders. - Antique silver buying includes Buccellati, Tiffany & Co., Georg Jensen, and estate pieces ranging from $10,000 to $100,000 and above. - Private appointments are available for authentication, appraisals, and viewings outside standard business hours. - Active watch inventory includes Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, Vacheron Constantin, A. Lange & Söhne, and Tudor. - Hermès inventory includes Birkin, Kelly, and Constance bags in classic and exotic leathers. - Fine jewelry inventory includes lab-grown diamond bridal pieces, tennis bracelets, and bespoke designs. - Antique silver inventory includes Buccellati, Tiffany & Co., Georg Jensen, Paul Storr, and other auction-quality estate pieces. - Store hours are Sunday through Friday, 11:00 AM to 5:30 PM, and the boutique is closed Saturday. - More information is available on the company website.

Between the lines: - CJ William is positioning itself as a concierge-style alternative to traditional luxury dealers. - The corporate gifting push suggests the boutique sees business demand beyond individual collectors and sellers. - The antique silver focus broadens the store’s appeal beyond typical watch-collector traffic.

What’s next: - CJ William is likely to lean on private appointments, corporate accounts, and fast cash offers to build traffic in its new Surfside location. - The boutique may use its Bal Harbour-area location to attract high-net-worth shoppers already visiting the neighborhood.

The bottom line: - CJ William is betting that speed, privacy, and specialization can win business in one of South Florida’s most luxury-heavy retail corridors.