Rocket Group enters Florida with TLS partnership

By AI, Created 5:09 PM UTC, May 18, 2026, /AGP/ – Rocket Group has made its first Florida move by partnering with Southwest Florida home services provider TLS Air Conditioning & Insulation. The deal expands Rocket Group’s national network into one of the country’s fastest-growing housing markets and adds a dedicated HVAC division for TLS customers.

Why it matters: - Rocket Group’s first Florida partnership gives the national home services network a foothold in a fast-growing state with heavy demand for HVAC and energy-efficiency work. - The deal expands Rocket Group’s reach beyond its existing HVAC, plumbing and electrical footprint. - TLS customers gain access to a broader service mix, while Rocket Group adds a local operator with an established regional reputation.

What happened: - Rocket Group partnered with TLS Air Conditioning & Insulation, a Southwest Florida provider of insulation and HVAC services for residential and light commercial properties. - The partnership is Rocket Group’s 13th acquisition and its first entry into Florida. - Rocket Group is launching a dedicated HVAC division inside TLS. - The expansion will add air conditioning installation, repair and maintenance for TLS’s existing Southwest Florida customer base. - Rocket Group is hiring experienced technicians to support the launch.

The details: - TLS was founded in 2015 as a family-owned company. - The business grew from a two-person operation into a full-service insulation company serving more than 50,000 homes across Florida. - TLS serves homeowners in Tampa, Sarasota, Cape Coral, North Port and Punta Gorda. - TLS’s services include attic insulation, blown-in insulation, duct sealing and batt insulation. - Certified technicians at TLS have helped customers cut heating and cooling costs by up to 15% and reduce total energy use by about 11% a year. - TLS operates six locations and has more than 30 SOP-trained technicians. - TLS has an exclusive contractor relationship with Duke Energy and Florida Power and Light. - That relationship gives homeowners access to utility-backed rebates on qualifying energy-efficiency upgrades. - Victor Rancour, Rocket Group’s CEO, said Florida is a major strategic opportunity and described TLS as a company with strong people, a proven operation and trusted customers. - Seth Hoerig, CEO of TLS Air Conditioning & Insulation, said the partnership will help TLS invest more in its people and expand into more Florida communities.

Between the lines: - Rocket Group is using acquisitions and partnerships to enter local markets through companies with established customer trust rather than building from scratch. - The Florida move also signals confidence in residential construction and home services demand across the state. - TLS adds more than insulation expertise to Rocket Group’s portfolio; it brings utility relationships and a ready base for HVAC cross-sell.

What’s next: - Rocket Group will work to scale TLS’s HVAC offering and add technicians to support growth. - The company is actively seeking additional home services partnerships nationwide. - Rocket Group plans to target companies with strong local reputations and owners who want to grow.